April 23rd was a quiet day in the Spring of 2008, a nice day; but 23 years ago, April 23 became a day that will live, as FDR put it, in infamy-at least from a marketing and public relations point of view. It was the day Coca-Cola introduced New Coke. It is nothing new to [...]
Posts Tagged ‘World War Ii’
The Power of Your Brand – A Public Relations Morality Tale
January 30th, 2010 
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Posted in Articles 
Tags: Blind Taste Tests, Coke Coca, Diet Coke, Fdr, Five Cents, Fountain Drink, Greatest Challenge, Infamy, New Coke Coca Cola, Nice Day, Nutrasweet, Pemberton, Pepsi Challenge, Quiet Day, Rival Pepsi, Soda Fountain, Soda Water, Soft Drinks, Uncommon Power, World War Ii 
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