Have you ever wondered why we buy everything from soft drinks to running shoes that are endorsed by movie stars and athletes? Are they authorities on soft drinks, clothing, or any of the other products they hawk?No, it’s because of familiarity. We see them over and over again on TV or in the movies. When [...]
Posts Tagged ‘Soft Drinks’
The Power of Your Brand – A Public Relations Morality Tale
January 30th, 2010
admin April 23rd was a quiet day in the Spring of 2008, a nice day; but 23 years ago, April 23 became a day that will live, as FDR put it, in infamy-at least from a marketing and public relations point of view. It was the day Coca-Cola introduced New Coke. It is nothing new to [...]

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