Sales Tips – How to Use Celebrity Power to Win and Increase Sales

admin — Thu, 18 Feb 2010 01:46:02 +0000

Have you ever wondered why we buy everything from soft drinks to running shoes that are endorsed by movie stars and athletes? Are they authorities on soft drinks, clothing, or any of the other products they hawk?

No, it’s because of familiarity. We see them over and over again on TV or in the movies. When they endorse a product, it’s almost like a suggestion from a friend.

So, how can you use celebrity power to win and increase your sales?

1.Connecting: When you connect with people, they feel comfortable with you and trust you. That’s why we buy products that celebrities promote. We read about their lives and loves in newspapers and magazines, and we feel a connection with them.

Look for points of connection. This can be a shared hobby or interest, having children of the same age, coming from the same home town – the possibilities are endless. Once you establish this connection, you can build on it to form relationships that benefit both you and the other person.

2. Likeability: We buy from celebrities because we like them, and we want to be like them. Subconsciously, we think that if we buy the product they endorse, we will have a glamorous life like theirs.

People want to do business with people they like. Just think of the last time you went to buy a car, or any larger purchase. If you had a strong dislike for the sales person who approached you, it’s unlikely you bought anything from them, even if they offered you the best price. On the other hand, if you liked them, you were more likely to stick around and try to negotiate a better price. So likeability, and having a pleasing personality, can certainly attract people to you, and that will boost your success, no matter what field you are in.

3. Consistency: Stars become familiar to us because we see their ads or commercials constantly. It’s simply conditioning, like the old Pavlov stuff.

Now, I don’t think you should be repetitive and condition your customers in any way. But consistently acting professionally, and producing your best work, will certainly pay off. Your customers will view you as reliable and depend on you to get the job done, and that can’t be bad!

So be likable and consistent, and connect with your clients. You’re sure to win sales and increase your business.

By: Lynda Goldman

Soft Power » Likeability

Sales Tips – How to Use Celebrity Power to Win and Increase Sales