Have you ever wondered why we buy everything from soft drinks to running shoes that are endorsed by movie stars and athletes? Are they authorities on soft drinks, clothing, or any of the other products they hawk?No, it’s because of familiarity. We see them over and over again on TV or in the movies. When [...]
Posts Tagged ‘Hawk’
Sales Tips – How to Use Celebrity Power to Win and Increase Sales
February 17th, 2010 
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Posted in Articles 
Tags: Authorities, Celebrities, Commercials, Consistency, Familiarity, Glamorous Life, Having Children, Hawk, Last Time, Likeability, Lives And Loves, Movie Stars, Newspapers And Magazines, Pavlov, Pleasing Personality, Possibilities, Running Shoes, Sales Person, Soft Drinks, Strong Dislike 
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