April 23rd was a quiet day in the Spring of 2008, a nice day; but 23 years ago, April 23 became a day that will live, as FDR put it, in infamy-at least from a marketing and public relations point of view. It was the day Coca-Cola introduced New Coke. It is nothing new to [...]
Posts Tagged ‘Diet Coke’
The Power of Your Brand – A Public Relations Morality Tale
January 30th, 2010 
admin 
Posted in Articles 
Tags: Blind Taste Tests, Coke Coca, Diet Coke, Fdr, Five Cents, Fountain Drink, Greatest Challenge, Infamy, New Coke Coca Cola, Nice Day, Nutrasweet, Pemberton, Pepsi Challenge, Quiet Day, Rival Pepsi, Soda Fountain, Soda Water, Soft Drinks, Uncommon Power, World War Ii 
No Comments »Healing Power of Water
December 20th, 2009 admin We’re all heard about drinking eight glasses of water a day. You may wonder if it’s really necessary. How can something so simple transform our health and existence?Your body consists of 70% water. Almost every part of your body relies on water to function. Water aids the circulation of our blood. It helps us digest [...]
Posted in Articles Tags: Alcohol, Caffeinated Beverage, Car Radiator, Carbonated Soft Drinks, Cells, Circulation, Clunker Car, Cow, Dehydration, Diet Coke, Drinking Glasses, Existence, Healing Power, Immune System, Juices, Power Of Water, Radiator, Sport Drinks, Tea Coffee, Working Up A Sweat No Comments »