Archive for December, 2009

Hard Sell To Men And Lose The Women – Soft Sell To Women And Keep The Men

December 29th, 2009



Customer satisfaction is the key to a continually growing, successful business – a finding securely demonstrated by companies as diverse as BMW, Wyndham Hotels, and Merrill Lynch. And a marketing campaign focused on appealing to women has more power to attract and retain men.

As for Internet marketing, which has been dominated by men, a new trend finds more and more women at home on the Internet. Female entrepreneurs are taking their Soft Sell marketing style and skills online and are generating a growing market base – including men. Yet, to date, there hasn’t been an Internet marketing conference with their needs and marketing style in mind.

Soft Sell marketing has played second sister to the grab-em-and-sell-em-now approach that has been predominant online.

Because there’s been an unquestioned belief in sales that if you don’t close them now, if you don’t get the check right now, you’ll never get a another chance. So there’s a built-in silent desperation that leads to the hard sell tactics many of us are used to seeing online, tactics that turn the sales transaction into the contest most of us put up a resistance to.

Soft Sell is about creating rapport, about building a relationship. You can’t do that by using Internet sales copy that forces it’s way in to someone’s consciousness.

But characteristically, women want and need more information before they are comfortable making a purchase. When they come to a decision, they are likely to have included everything most men want as well.

So when you market to satisfy women you will have not only included most if not all of what men want, but you probably have showed men some aspect of your product or service they may not have considered.

In this case the differences work in favor of both women and men.

That’s why we say, Soft Sell to women and keep the men.

By: Jim Sniechowski

Women Must Learn the Language of Power

December 29th, 2009



Certain types of behavior have been expected of women since time began. For “little ladies,” arguing, cursing and displays of anger have been taboo. Most little girls were — and many still are — raised to be polite, cooperative and, by and large, docile. Historically, women were encouraged to speak softly, always say please and thank you, and smile a lot. It’s no wonder that as we grew up, learning to express ourselves forcefully became a real challenge.

This gender differentiation begins practically at birth. Social psychologist Jeffrey Rubin and his associates have found that first-time fathers use different adjectives to describe their newborns, depending on whether the infant is a boy or a girl. Day-old sons are “firm,” “strong” and “alert.” Daughters are “soft” and “delicate.”

When mothers were observed with their infants, they frequently gave sons a train to play with and handed their daughters a doll. And these were mothers who felt they were free of gender differentiation.

In the toddler stage, boys are encouraged to have rough-and-tumble interaction, while daughters’ parents place far more emphasis on talking. Gender-specific behavior is reinforced by grade-school textbooks, children’s cartoons and the mass media.

With this early social conditioning, it’s no wonder that boys and girls emerge with very different self-concepts. These differences surface not just in the way they play, but in the way they communicate, and, later in life, in the way they conduct professional interactions.

It’s no secret that boys grow up preferring to play outdoors in large groups that are structured hierarchically — think tag, baseball, football. Their groups usually have a leader and their games almost always have winners and losers. Boys are encouraged to boast about their skills and to argue about who’s best at what.

Compare this to the traditional behavior of girls, who are often found playing in small groups or pairs, where intimacy is key (playing house, jumping rope, hopscotch). Everyone gets a turn regardless of skill and there are no real winners or losers. Because girls are typically more concerned with being liked than being the winner, challenge and status are rare and boasting is discouraged.

So what do you think happens when these little boys and girls grow up and become members of the work force? Because men grew up in hierarchical structures, they are comfortable with organizational charts. Women, conversely, have traditionally been more comfortable cooperating with people rather than controlling them or — worse — being controlled by them.

Businessmen generally have few, if any, qualms about issuing orders or voicing complaints. Most women tend to be uncomfortable pulling rank; better to get one’s way by having everyone agree. Men rarely seem uncomfortable with disagreement, while women typically go out of their way to avoid confrontation.

Particularly crucial to our approach to careers is the fact that men seem to expect to be successful, and when they are, they take full credit. While women hope to be successful, and when they are, generally attribute it to teamwork or luck.

Traditionally, in the business world, the male model of authority was considered superior to the female model of collaboration. However, it’s becoming abundantly clear that effective communicators are fluent with both styles. The key to success lies not only in recognizing and understanding the difference between the two styles of communication, but focusing on and creating for one’s self a style that encompasses the best of both worlds.

By: Connie Glaser

Fix Red Ring of Death

December 27th, 2009



The Red Ring of Death is characterised by 3 red lights glowing on the power button.

Microsoft’s XBox 360 Red Ring of Death problem comes about as a result of the console overheating. When they decided to make the XBox 360 small and modern, they clearly had no idea that this small size coupled with the powerful processing power and lack of enough fans and heat sinks, would cause this many problems.

It was originally estimated that about 30% of all consoles will get the red ring of death. This estimate has dropped to 6% in the newer models. Some people who have had the ring of death repaired, have been known to get it again. Up to three times!

Try to prevent the Ring of Death:

1. Keep ventilation holes open.
2. Don’t put your Xbox on any soft surface which could block the ventilation holes.
3. Only put your Xbox in an area that is well-ventilated.
4. Don’t put your Xbox near any heat sources (such as heaters or other electronic equipment which heats up).
5. Never put your Xbox somewhere cold if you think it has overheated, as this will cause condensation which would make the problem worse.

If your XBox has the Red Ring of Death:

1. Turn the console off and unplug all the cables from the wall and console then reconnect them all again and turn it on.
2. If this didn’t help, turn the console off and take out the hard drive, then turn on the console again. If that took away the red lights, turn it off again and put the hard drive back in.
3. Also make sure that the power supply light is green even when the console has the flashing red lights.

If none of this has helped then it needs to be repaired. You can do this by sending it to Microsoft which takes between 10 days and 4 weeks, or fixing it yourself. If you do fix it yourself, make sure to use a safe and reputable guide. Never try the “towel trick” which instructs you to overheat your XBox by wrapping it in a towel (which apparently can cause the disconnected soldered bits to remelt). There are also many other guides online which instruct you to solder your XBox. This is not necessary.

By: Shaun Olivier