The icon of post-globalisation politics has arrived at last. Chiranjeevi, popularly known as ‘Chiru’ to his fans and well wishers, finally put the curtains of suspense down and plunged into the world popular corrupt politics of Andhra Pradesh, which is one of the largest and alphabetically first state in India. Two hands only can create claps. If the other side is not in a confrontational mode, no one can do anything. The days of ‘verbal duel’ and ‘provocative’ politics are not possible with Chiranjeevi kind of politician. He has proved this with his ‘entry’ speech into politics. He has not criticized anybody. Moreover, he has given ‘ideal’ speech with his own ‘ideas’ with the idealism inspired by globally well known Social icons like Mother Theresa, B.R.Ambedkar, Mahatma Jyoti Rao Phule. He has praised the matinee-idol turned politician Dr.N.T.Rama Rao as his ideal and declared that Dr.A.P.J.Abdul Kalam, former President of India inspired his entry into politics. National level political parties in India like Congress and BJP are very much concerned about the entry of Chiranjeevi into Politics as it may impact adversely on their vote bank.

Incidentally, may be these are the days of Politicians who believe in Hanuman globally and locally also. Barack Obama is carrying the symbol of Hanuman with him during all his Presidential campaign and poised to become President of USA. Chiranjeevi, who started a new party called ‘PRAJA RAJYAM’ in Andhra Pradesh, India, is also a staunch devotee of Hanuman. Who knows, he may become Chief Minister of Andhra Pradesh after the coming elections.

Chiranjeevi has projected himself as one of the most ‘democratic’ politician, which endeared him to the people who like the style of living life with ‘Soft Skills’. He has asserted that he knows the pulse and problems of farmers and he too did farming and his father got five acres of farming land. He also projected himself as ‘apostle of solutions’ to all the social problems. He asserted that he will find out a solution to all the social and political evils with the consensus from all the ‘learned’ politicians joining him and also with due scientific studies and methods.

Post-globalisation, in the wake of the advent of IT industry in India which has created uproar across the globe grabbing the jobs of even Americans, Indian Managers are full of soft skills with their humble presentation of themselves to the world. Indian Managers are much in demand worldwide because of their exceptional soft skills or familial skills, which they imbibed with their disciplined upbringing with ethics, values and morals of Indian Society. Chiranjeevi represents these kinds of Managers who is able to manage soft-entries into hard waters of politics. Chiranjeevi has successfully managed his ‘grand’ entry into politics with a simple press meet. Chiranjeevi represents this class of middle class who are ambitious, smart working not hard working, positive, proactive, progressive, flamboyant and ideal in their presentation to the public. This very attractive and most sought after demanding quality of post-globalisation has reflected in the speech of Chiranjeevi while introducing himself to the public as well as old generation of politicians. Three decades of Chiranjeevi’s experience in the glamour world also helped him to present himself as the most civilized and sober politician of new age. Chiranjeevi has initiated an eventful entry into the world of politics by creating a benchmark with his ’signature speech’, which has stunned the old age politicians who always indulged themselves in confrontational and mud-slinging politics for more than six decades. Chiranjeevi’s soft skills are so hard that even Congress leaders are directing their cadre not to criticize him, as he is not in critical mode.

If one observes his kind of creating solid foundation and curiosity by continuously observing the feedback and reactions of the public by sending his ‘relatives’ only i.e. brother-in-law, brothers and his only ‘Mitr’ Dr.Mitra to understand the ‘pulse’ of people’s response, is exactly like cinematic way of creating a ’story line’ to take it to logical or illogical conclusion of climax. In the second phase, in one or two places where he attended public functions, he reiterated and asserted that he will announce his entry into politics in right time and created more anxiety among public with date and time of entry. Public waited anxiously as they wait for the police entry in the scene of crime in films.

Chiranjeevi’s leadership qualities and glamour quotient is evident in the way he attracted the not so popular leaders cum left wing lyricists and litterateurs like U.Sambasiva Rao, Katti Padma Rao, J.Gowtham, who represent the craving minds of people who are anxiously waiting for a leader who can help them grab power to show their might. Who knows ‘Mahajana Party’ till it merged with the not yet born party of Chiranjeevi? The response to Chiranjeevi kind of politics and his ‘enlightening’ entry, is more from the public or from his fans than from his ‘parent industry of glamour’, which helped him create this kind of mileage with his three decades of association.

Corporate world always reiterates that soft skills are most important than ‘hard skills’ for a job seeker to grab a job of his or her choice. Chiranjeevi has proved that even to carry on with the job of entering into politics also needed soft skills with his non-confrontational style of announcement of ‘enter’ politics and ‘exit’ cinemas.

The most important soft skills which results in ‘Chiranjeevi’ kind of success are Leadership Skills, Persuasive skills, Assertive Communication Skills, Initiating Skills, Sense of belonging and inclusiveness, Analytical abilities, People Management, Planning, Directing, Organising and controlling. Being an elder in the family has its own advantage and his humble and middle class family background helped him to learn and imbibe all these familial skills from his disciplined ‘Police’ father and encouraging mother who added fuel to the fire of his dreams. Chiranjeevi also announced and asserted that his fans and party workers are being trained in ‘Personality Development’ also, which reflected his style of managing politics. Chiranjeevi’s campaign to register voters also is a sign of his farsighted strategy to come out as a winner in these days of vote politics.

Like Hanuman, his favourite God, Chiranjeevi jumped into the devilish and murky waters of Politics. He has shown strong ‘Servant Leadership’ qualities like Hanuman, by expressing in public that ‘I am not your Nayak; but Sevak’. He has adopted the symbol ‘Sun God’ who is also happened to be the Guru of Hanuman. Hanuman came out successfully though he faced many obstacles while flying through the sea to find out Sita. The whole world is watching whether Chiranjeevi will excel as a Politician with his ‘cheerful’ nature in these days of ‘cruel’ politics. Hope Chiranjeevi will find his dream ‘pearl of power’ after scanning the ocean of politics and screening the hearts of the people and his fans for votes to become the second matinee idol who came to power defeating the most manipulating oppositions of Andhra Pradesh.

By: Challa S.S.J. Ram Phani