In 1993 the Hakuhodo Institute of Life and Living conducted a study of young Japanese in their late teens and twenties. An important finding was their extreme distaste for pushy, preachy communication. Their mood was vividly captured by one young man who said that preaching at other people is pointless, “like pissing on a frog.” It was around this time that, while preparing a presentation for another client, I learned about one of the most su » Read more: Speak Softly and Simply, Foolishness Sells